A walkthrough of the production of The Cool Book 2012 (thecoolbook.com), a mag-alog produced by Meg Walters and the TOP 50 boutique prom & evening wear shops in the United States. Narrated by the photographer, Kevin Michael Reed (KevinMichaelReed.com). The Cool Book is shot over a 6-day period each July.

The Cool Book 2012 and The Cool Collection 2012 will be released in December 2011.

Produced by Kevin Michael Reed Studio, Inc and Directed by Kevin Michael Reed (KevinMichaelReed.com), with Directors of Photography Bruce Gates (Studio526) and John Dutcher. Shot on Location at Kridler Gardens (Homeworth, Ohio), Graystone Hall (Akron, Ohio), The Art Factory (Akron, Ohio), Kopp Clay Company (Malvern, Ohio), and Glen Oak High School (Canton, Ohio).